It’s been a helluva year, or as Mickey Spillane might put it—“as tough as a Times Square babe with one hand on your wallet and the other hailing a taxi.” But we can hope that the New Year—and the new decade—will be better.
I hope that marketers will stop naming products and companies with exclamation points (Yahoo!), lower case aberrations (eBay), or changing theose names for no good reason (Wal-Mart to Walmart).
…That new words will continue to be coined, like 2009’s locavore, (buying locally grown food), Obamamaniac (self-explanatory), fang-banging (sex with a vampire), and shovel-ready (infrastructure projects ready to spend stimulus money). My favorite: googlegänger, for the person always looking up his/her name. And who knew the distorted letters I puzzle through to respond to a blog is called a captcha? (Completely Automated Public Turing test to tell Computers and Humans Apart). But I still don’t know what you mean when “you get the jones for a pizza.”
…That writers will kill needless adjectives and adverbs that allow them to be lazy. (And that young wannabes will learn what adjectives and adverbs are!)
…That young people and the intellectually challenged will stop signing off with lol and consign smiley faces to the archeological midden heap of bad communication. I’m tempted to exclaim, “WTF!” and hit the delete. button.
…That reporters everywhere will learn to spell minuscule, that media is plural and that the Smithsonian is an Institution.
…That elected officials not proclaim ordnances (subject to a statue of limitations), and that Congressional reconciliation does not mean head banging. Are they aware that election results is an anagram for lies—let’s recount.
And to all, a happy, healthy and prosperous New Year and New Decade!